I have to admit. When we first talked about planting a church 2 years ago, I got very excited about the possibility of having a really cool church name. Naming your church after the street you sit on or your denomination seemed so lame when there are churches named "Paradox" and "Epicenter" down the road. I wanted the kind of name that only sounds right if it's spoken like Macho Man Randy Savage as he's snapping into a Slim Jim.
When we first considered the name for our new church we originally landed on the name "Water's Edge." I liked it because it sounded "edgy." Unfortunately, a church located about 3 miles south of us thought it was edgy too, and they beat us to it. So we had to keep looking. Since Jim really wanted a name that brought to mind the feeling of being on a lake shore, I started searching thesauruses and Google, looking for catchy synonyms. I stumbled upon "Waterfront." I was only familiar with the word because of the Marlon Brando movie. Jim thought it sounded like a real estate development. But in the end we decided to go with it, naming the church "Waterfront Community Church." And it was a nice name, but I'll be honest . . . I didn't think it had the same bite and "reach out and grab ya" power of a church name like "Mosaic" or "Mars Hill" (both very large, popular churches).
That was 2 years ago. And now "Waterfront" has become a community and a family, not just a name. And I've begun to realize a few things about church names. . .
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